Ok, yesterday’s comments were filled with questions on Ryan Deiss’s new report called “The Perpetual Traffic Report” where he discusses Google’s recent Caffeine Update and the increase of “Activity” as a ranking factor.

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(My original post was on another report on The truth about Page Rank and you can go see comments and report here: http://www.dorifriend.com/the-truth-about-page-rank-2/ )
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As I agree with Ryan on almost everything he said, especially about the fact that we give Google TOO MUCH CREDIT and that SEO is actually very simple and more cost effective then a PPC campaign. (I even did a short video report on THAT over two years ago called SEO vs. PPC! that looks a bit like his recent research lol   )

But, I am on pause over this “Activity” thing.

I do agree that it would be an ideal trigger for Google to account for. BUT, unless a site is on page 1 of a major search engine or is getting “direct” traffic from members or others who know to type in the URL, or ah hem, clicking on a LINK somewhere lol, then activity may be hard to measure and achieve for a very well written piece of informative content that users may just LOVE if they new about it. And that is why I think Google has to CONTINUE to place more emphasis on the link vote!

But still, I think this idea of the “Caffeine” update has merit, but I for one, mostly change my seo methods from the results of my “experience” or regarded “test” results, not what Google tell’s me they are doing or how it is going to work. I would be chasing my tail if I did THAT!! lol =:0

What do you think of the report, the “Caffeine” update and this “Activity” thing?

Oh, and what do you suppose Ryan is going to sell us at the end of it?