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Jan 7 |
State of SEO 2013
Posted by surfin@aol.com (Dori Friend) on 07 January 2013 09:24 AM
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The below presentation was my introduction to the Incredible SEORockstar's Summit. I put a perspective on SEO, what has changed, and where we go from here. Enjoy! Hopefully Google won't ban my YouTube account for it! lol;-)
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Dec 4 |
"Black Hat" Notices From Google?
Posted by surfin@aol.com (Friend) on 04 December 2012 08:53 AM
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Google Guy Matt Cutts just uploaded a video to try to "debunk" the myth that they sent out over 700,000 un-natural link notices. He says that over 600,0000 of THOSE notices were for "black hat!" And only about 25k were for UN-natural linking the myth that they sent out over 700,000 un-natural link notices. He says that over 600,0000 of THOSE notices were for "black hat!" And only about 25k were for UN-natural linking. Here is the video. Matt Cutts on Black Hat Notices While Wearing a Panda T-Shirt. What a ________ (you fill in the blank).
If you got one, please post it here! But I am thinking most Black Hatter's don't put their sites in Google WebMaster Tools so those notices to them probably went unread! I mean, come on, if you were doing Black Hat, would YOU put your site in the cross-hairs of Google? I know I wouldn't and didn't! lol So, I thought, ok, let's see if one of my de-indexed blogs got a notice, so I found one that was still up (no content on it any longer) and see if it had gotten a notice. And sure enough, it did! But there is NOTHING in this letter that says anything about Black Hat! My old networks only account for 20k of those, and as far as I know, I lost the most, so who else got hit in large quantities? Or was it just thousands smaller network owners? But then again, can we ever believe what comes out of Matt Cutts? Let me know what YOU think below. And please, if you got a message in Jan--March that wasn't a Link Notice, let's see it! cheers, Dori Friend p.s. And how totally uncool he would wear a Panda t-shirt on one of these videos! The below comment says it all and I totally agree.. And for that, Matt wins the ___________ award! Again, you can fill in the blank! http://seosmurfs.com/ p.s.s. Now for the "Shameless Plug." SeoNitro's Network is Closed to new people, but we are making buffer site networks to help keep your money sites safe. Click on the graphic below for more details on Buffer Site Networks.
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Aug 2 |
Interview With ME, Dori Friend. :-)
Posted by dori@dorifriend.com (Dori Friend) on 02 August 2012 05:26 PM
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Lisa Parmley of InlineSEO.com asked to do an interview with me, so I had so much fun ranting about Google, I thought I would post it here so we can all either rant together, or argue about what is coming next! LOL Here it is.. Lisa: Hi Dori, I really appreciate you taking the time to give me an interview. That was really nice of you to reply to my email so quickly! I asked a few questions here, I know my readers would be interested in as much detail as you're willing to share. Q. I know you've been doing SEO for a long time, exactly when did you first get started running an online business?Q. If you're willing to share it, what was the first business idea you put together?
Q. Did you start out with SEO right away as your favorite source of traffic?
Q. Compared to what getting top rankings were like when you first got started, what do you see as the biggest changes to SEO over the last decade?
Q. Do you have any funny stories of ranking? Like a site you built that should have never ranked, but was getting out-of-control awesome rankings in the search engines? Would you care to share what top rankings for a particular key phrase or phrases have meant to you in terms of money?
Q. It seems to me that Google is really learning toward brands, almost every health search I do anymore has webmd and the mayoclinic near the top. Do you think there's still room for the little guys (and girls)? And if so what's the best strategy for them?
Q. What do you think are the top mistakes small business owners are making when it comes to getting high rankings?
Q. What are your top 3 methods for getting links?
Q. You're so tapped into the SEO industry; I bet you can give some pretty good predictions. Where do you see the SEO industry in 2 years?
Q. What about 5 years?
Q. What are your predictions for Google Plus? Is it worth the typical small business owner's time to get started on it or will it fizzle out?
Q. Google will supposedly come out with a link disavow tool. If so are you going to suggest people who've gotten unnatural links warnings to use it sparingly or just disavow pretty much everything linking back to their site?
Q. Do you trust what Matt Cutts says?
Q. You've been a major player in the blog network arena (if not THE top player) and I know there has been a major shake-up. I'm sure you've got something cooking now like a better version of a blog network, or maybe even something completely different. What can we expect to see from you in the future?
Again, thank-you so much for taking the time to answer these questions! I know my visitors will get a lot out of it. Sincerely, Lisa
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Aug 2 |
Interview With ME. :-)
Posted by surfin@aol.com (Friend) on 02 August 2012 05:26 PM
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Lisa Parmley of InlineSEO.com asked to do an interview with me, so I had so much fun ranting about Google, I thought I would post it here so we can all either rant together, or argue about what is coming next! LOL Here it is.. Lisa: Hi, I really appreciate you taking the time to give me an interview. That was really nice of you to reply to my email so quickly! I asked a few questions here, I know my readers would be interested in as much detail as you're willing to share. Q. I know you've been doing SEO for a long time, exactly when did you first get started running an online business?Q. If you're willing to share it, what was the first business idea you put together?
Q. Did you start out with SEO right away as your favorite source of traffic?
Q. Compared to what getting top rankings were like when you first got started, what do you see as the biggest changes to SEO over the last decade?
Q. Do you have any funny stories of ranking? Like a site you built that should have never ranked, but was getting out-of-control awesome rankings in the search engines? Would you care to share what top rankings for a particular key phrase or phrases have meant to you in terms of money?
Q. It seems to me that Google is really learning toward brands, almost every health search I do anymore has webmd and the mayoclinic near the top. Do you think there's still room for the little guys (and girls)? And if so what's the best strategy for them?
Q. What do you think are the top mistakes small business owners are making when it comes to getting high rankings?
Q. What are your top 3 methods for getting links?
Q. You're so tapped into the SEO industry; I bet you can give some pretty good predictions. Where do you see the SEO industry in 2 years?
Q. What about 5 years?
Q. What are your predictions for Google Plus? Is it worth the typical small business owner's time to get started on it or will it fizzle out?
Q. Google will supposedly come out with a link disavow tool. If so are you going to suggest people who've gotten unnatural links warnings to use it sparingly or just disavow pretty much everything linking back to their site?
Q. Do you trust what Matt Cutts says?
Q. You've been a major player in the blog network arena (if not THE top player) and I know there has been a major shake-up. I'm sure you've got something cooking now like a better version of a blog network, or maybe even something completely different. What can we expect to see from you in the future?
Again, thank-you so much for taking the time to answer these questions! I know my visitors will get a lot out of it. Sincerely, Lisa
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Jun 28 |
Panda 3.8 Refresh
Posted by dori@dorifriend.com (Dori Friend) on 28 June 2012 09:23 AM
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Panda 3.8 rolled out on Monday, June 25th. Even though there were some rumblings of ranking changes Did this impact you? Read more » | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Jun 6 |
Panda/Penguin Case Study: Old SEO Haunts Us
Posted by dori@dorifriend.com (Dori Friend) on 06 June 2012 03:24 PM
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Sometimes our old ways come back to haunt us. I know they haunt me!! For SO long I said that content did NOT matter! It was certainly NOT king, and I couldn't give a rats a** about it! I spouted that for about 5 years and even said with a chuckle "it may come back to haunt me. lol" Well, it has, as those days are here as I now sit at my computer doing "on-page" competitive analysis, something I wouldn't of have even considered this time last year! So, how many things are YOU still doing things that can be haunting you and possibly killing your site and you don't even know it? Here is an interesting case study that had me a bit stumped at first glance. Why did he take such a beating in the rankings lately. As you can see in the screen shot below, my client was scoring higher (except for social signals) than everyone who was ranking for his keyword! So, I headed on over to SEMRush in order to get an idea of when his traffic dropped, which might give me a clue to what algorithm change he might have been hit with. (NOTE: This site represents a real business with original content.)
The chart above tells me that he was hit by panda 2.5. No one really knows what algorithmic changes were changed on that one, but if you look at the chart below, you can see that his competitors were hit as well. The only difference is that he was also hit by Panda 3.3, but they were NOT!
So, I dug a little deeper into his off-page density stats and found out his link density was way OVER THE TOP for the his main keyword "NLP", which was probably hurting all of his other keywords with the term "NLPN in it. (NOTE: NLP stands for Neuro-linguistic programming which is an approach to communication, personal development and psychotherapy created in the 1970s.)
And once again, here is another site that has a "Dead Link" ratio that is pretty high.
Of course, my advice, at this point, was to get his dead links down to 20% or lower and same for the keyword NLP (10% would be even better) and to get his brand/url links up, up, up to 20-30%
So, that gave me three pretty big flags to make recommendations on, but I still wasn't sure if THAT was all that was going on, as the other sites link density wasn't a TON better. So, I kept digging. I do know from Eric Lancheres findings that anything with a bounce rate of 55% or higher is going to have a tough time ranking on the first page for any decent term and I didn't know my customers bounce rate so I decided to go look at his site to see how if I could get any clues from it. What I found was, with all due respect, something that wasn't very compelling for me to get in and click on or even go deeper into the site. It also had duplicate images and static navigation, Two no no's post panda!
Now, I do want to mention that the site owner is in the middle of a site redesign and I don't know which of the above is new or old or if they are both old. So, he could be getting all his on-site post panda kinks all worked out, but.. THEN I FOUND THIS!After going through his site, testing other things, I came upon a resource menu on the bottom of his home page that had 11 small numbered links going to inner pages. Guess what I found? A LINK FARM!
It may have been considered "reciprocal linking" back in the day or even a very cool three-way link "scheme", but make no doubt about it, having this many out going links to non-themed sites is what unfortunately Google would now probably consider a "link farm." And it gets worse.All of those links use content (for link descriptions) that have been duplicated over and over again. So, his site is, unbeknownst to him, not only a link farm, it is a content farm as well. So, a Panda triple whammy!
And remember Panda is a "site-wide" algorithmic qualifier. So, and this is important, it doesn't hurt just one page, it hurts them ALL! So my simple note to him?If you like this article and if it helped you then please, share it, like it and tweet it! Much Appreciated! :-) And.. If you are willing to get your site hammered by my hound dog Panda/Penguin recovery analysis team and then be publicly flogged by my findings, then by all means, let me at it! However, it ain't cheap to get kicked in the pants and bound to the whipping post. lol At a cool $1k, you could get a VERY good bottle of wine or a fabulous dinner for 2, but if you are thinking that is a lot of money and are having a hard time making rent or your mortgage, you probably want to pass no matter how much you think my analysis is what you need to get back in the game. There are NO guarantees in seo, especially now, and you would be better off watching the rich guys get hammered and learning what you can from their beatings and then apply to your sites. On another note don't forget I am holding an Advanced SEO Training in September where I am not only going to to this type of stuff until everything in my brain is in your brain, I am also going to teach you how to build your very own link network with my proprietary software that let's you set it and forget it! That is until Google changes it's mind again about what signals it wants. But, this time you will be ready because you will have ALL of your links in your OWN CONTROL! Read more » | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||