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Knowledgebase: SEO Advice and Strategy
What do I do if my site is over-optimized for a keyword?
Posted by on 18 April 2011 04:28 AM

You will need to do two things to correct over-optimization:

  1. Stop linking to your site with the keyword, and
  2. Start linking to your site with its domain name (URL) as your keyword.

We find that the more natural percentage that Google likes for non-essential keywords and URLs as anchor text is about 40%

 

 

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